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What Is Social Sentiment Analysis and Why Is It Important?
Consumer opinions and feelings have always mattered – and since the rise of social media, access to them is much easier to attain – and more critical to understand. Social media sentiment analysis is...
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Capturing Consumer Chatter to Inform Campaign Strategy with Quid Social
Consumer intelligence helps brands design exceptional campaign strategies. With it, brands can connect with consumers on a deeper, much more personalized level; measure ongoing efforts against...
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What is a Text Analyzer? What You Should Know
When it comes to text analyzers, there’s a good bit for businesses to know. In this piece, we’ll peel back the layers to reveal what you should know and why you need to add a text analyzer to your...
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What is Media Analysis and How Does It Work?
Making the most of every bit of brand intel available online is a tall order. Fortunately, media analysis capabilities help agencies fulfill this need every time. How does it help exactly? We’re glad...
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12 Ways Social Media Analytics Software Can Transform Your Brand
You’re likely at a crossroads right now if you’ve decided it’s time to transform your brand. Maybe 2020 was a year of hard lessons calling for change. Or you made it through the year relatively...
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7 Examples of How Text Analysis Tools Boost Brands
The world is online, and the ability to gather all that structured and unstructured textual data and categorize it into neat explorable bundles is critical for any brand aiming to understand their...
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Consumers Crave Year-round Consideration This Pride Month
After many years of battling for recognition, the gauntlet has been thrown, with consumers wanting brands to do better this Pride Month – and year-round. We’ll explore how the conversation has...
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Understanding Juneteenth Conversation Shifts in 2021
A significant number of online participants are closely following Juneteenth conversation this year – is your brand tuning in as well? We explored the past three years of conversation to gather...
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Emerging Themes as We Return to School & Work
Whether you are a brand intelligence wizard or just getting a grip on consumer and market intelligence, a grasp of emerging trends is always the next step forward. Why is that? Because emerging trends...
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Mom’s Spaghetti Shows Consumer Understanding in Action
Navigating trends and consumer behavior can often feel like running an obstacle course. However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti...
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How to Measure Brand Sentiment in 2022
How consumers perceive and interact with brands has changed a good bit in recent years. The ongoing digital transformation has spurred that change, and shoppers are heavily invested in ecommerce at...
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Consumers’ Cryptocurrency Love Signals Pending Purchase Behaviors
Consumer trust toward cryptocurrency is slowly increasing over the past two years, with Gen Z and Millennials leading the charge. What will this mean for purchase behaviors in the future? Savvy brands...
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A Guide to Online Sentiment Analysis
Online consumer sentiment is a window into the psyche of your audience. Social media users are at liberty to express their opinions online about brands, and these expressions tell the story behind...
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A Guide to Brand Sentiment Analysis
In a world of constantly shifting consumer opinions, it’s critical for your brand to stay abreast of how you look in the customer’s eye. Fortunately, social listening makes this relatively easy to do....
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What is Sentiment in Marketing? Definition & Examples
Sentiment is attached to everything, including the trillions of bits of aggregated data collected by consumer and marketing research tools. And brands need to understand what these sentiments attached...
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Popular Streaming Series Reflect Consumer Sentiment
Since the pandemic settled in, consumers have been binge watching shows, with savvy brands picking up on what their watching habits signal. Let’s explore popular streaming series and see how consumer...
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Creating a More Effective Twitter Sentiment Analysis: Definition & Guide
If social media platforms were dogs, Twitter would be a Chihuahua – small and feisty and impossible to ignore. And whether your brand has a significant presence there or not, there’s a wealth of...
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Super Bowl LVI Halftime Show Pulls in New Consumer Base
The Super Bowl’s choice of halftime performers had the internet abuzz, as they promised to offer a mix of superstars performing for the first time ever on one stage. Best of all? It reawakened a part...
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Sentiment Analysis Accuracy Explained by a Data Scientist: Part One
In this two-part series, we interviewed NetBase QuidTM Data Scientist, Michael Dukes, to help us break down precisely what sentiment analysis is, how it works, and the technological processes that...
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New Sentiment Analysis Tool Reveals Consumer Auras
Brands face an uphill battle when it comes to understanding fickle consumers, but we have a new tactic to add to your arsenal: consumer aura analysis. It’s an exceptionally advanced capability that...
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Sentiment Analysis Accuracy Explained by a Data Scientist: Part Two
In this two-part series, we interviewed NetBase QuidTM Data Scientist, Michael Dukes, to help us break down precisely what sentiment analysis is, how it works, and the technological processes that...
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Identify Consumer Drivers Hiding in Your Data Pool
Consumer drivers, the emotions and behaviors that signal consumers’ intent to buy, can feel like elusive creatures some days. But what if what you’re looking for is right there within your own data...
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How Heat Affects Global Consumer Behavior
Frequent reminders of the rising global temperatures call to mind an important thought: What is the effect of heat on business? Given that, among the greatest influences on consumer behavior, the...
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Why Sentiment Analysis Tools Matter in 2022 and Beyond
The modern business thrives on feedback. Thankfully, it’s a very very generous world when it comes to giving feedback. Technological advances have made sure that surveys are easy to conduct, customer...
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A Guide to Sentiment Analysis
Consumer emotions are the deciding factor when it comes time to make a purchase, making sentiment analysis critical for your brand to read between the lines and target consumer emotions effectively,....
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The Embattled Southwest Airlines Still Has Superfans and You Should Too!
Will your business survive the next crisis? It’s an important question to ask given that 95% of companies expect to experience a crisis over the next two years. And it’s a position that Southwest...
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How to Check the Vibe of Emerging Trends with Sentiment Analysis
To remain competitive, brands must stay ahead of emerging trends. With a rapidly changing landscape, how can they know which trends will resonate with their audience? Enter sentiment analysis—a tool...
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‘Twas The Night Before Switching To NetBase Quid
‘Twas the night before switching to NetBase Quid, and all through the building, Brand managers were eagerly waiting to see their datasets comingling. Finally, we would have an advanced business...
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Is April Fool’s Day Worth It for Brands?
Every year new brands enter the April Fool’s Day fray in an attempt win accolades as being the ‘cleverest of all’ with consumers. But in an unforgiving online landscape where wit is common and...
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